Dec. 5th 2014 What I Care About: Blog

Have Awesome Headlines

Use this worksheet with your own brand in mind. What issues do they really care about? What topics evoke strong emotional responses from them?

Always think like your audience. Do not assume that your audience cares to hear about you or your product. Your audience wants to know what's in it for them. So talk in a similar way, stay on topics that they care about, and use the formulas below to help you write irresistible headlines every time.

1. The "Or Else" Headline

Formula: Highly desirable thing + time limit + consequence if thing not delivered

Example: "Hot Fresh Pizza Delivered Straight To Your Door In 30 Minutes Or It's Free!"

Write your own examples below:

2. The "Even If" Objection Obliterator

Formula: "Now" + highly desirable thing you can do + "even if" objection

Example: "Now You Can Write Awesome Headlines In 3 Minutes Even If You Failed English Class"

Write your own examples below:

3. The "How To" Headline

Formula: "How to" + [verb + noun] + benefit
Example: "How To Capitalize On The App Craze NOW With Acme App Maker" Write your own examples below:

4. The "Specificity" Headline

Formula: [Numeral + noun(s)] + verb + object
Example: "350,235 Fans Have Told Their Friends About The Fan Page Funnel" Write your own examples below:

5. The "List" Headline

Formula: "Do You" + verb + [numeral + noun] + subject of intense curiosity?

Example: "Do You Know About The 3 Foods You Should Never Feed Young Children?"

Write your own examples below:

6. The When, Why or How Headline

Formula: "Why", "When" or "How" + statement of great intrigue Example: "The Real Reason Why Shia Labeouf Quit Acting At 24." Write your own examples below:

7. The "Ultimate" Headline

Formula: "The Ultimate" + solution to their problem Example: "The Ultimate Energy Food!"
Write your own examples below:

8. The "Over The Top" Headline

Formula: "The" + [Adjective, Adjective + "Way"] + desirable but difficult thing Example: "The Amazing, Guilt-Free Way To Eat Anything And Still Stay Skinny" Write your own examples below:

9. The "SIMILE" Headline

Formula: Do "X" + "like" + Y
Example: "Play Guitar Like A World Class Rock Star" Write your own examples below:

10. The "Crystal Ball" Headline

Formula: "The future of X is here"
Example: "The Future Of Facebook Marketing is Here!" Write your own examples below:

11. The "Just Got" Headline

Formula: Noun + "just got" + adjective Example: "Sinking Putts Just Got Easier!" Write your own examples below:

12. The "Secret" Headline

Formula: "The Secret" + [verb] + desired thing they want. Example: "The Secret To Building A Profitable Business Online" Write your own examples below:

Syllabus

Acting in the Digital Age

Rosalyn Coleman Williams

rozactingcoach@gmail.com

@irozapp Twitter 

@roz2010 instagram 917-363-6640

Course Description

In this class students will learn how to empower themselves as artist using social media and digital tools to express themselves authentically, create relationships, build a fan base and get work as an actor. Students will learn to embrace technology as a platform and tool. This class will focus on nontraditional ways to get access to the entertainment industry. Each student will leave with clear goals, strategy, and tools in place from which to begin their career. They will have an understanding of their brand. Students will see themselves as the entrepreneur/Artist. They will begin their professional artistic journey. This class will focus on low-cost and free ways to achieve these goals. The class will create a shared resource bible.

Course topics for semester 1 

include: 

  1. Type, Essence, brand.
  2. Untraditional ways to get jobs in show business.
  3. A target list of people to work with, Strategies to Create relationships with them.

Course Objectives

Successful completion of this course will allow to the student to:

Use digital media to market the real-world acting skills. Identify and market to their tribe.
State their short-term and long-term goals.

Course Requirements

Attendance

Class will typically be divided between a session all together with the professor, and then a session of project work. All students are required to attend each class, even when the session is project work. Time keeping is a major contributor to both your final grade, as well as a key marker to your level of professionalism in the industry. 3 ‘lates’ become an absence. 2 absences lower you a letter grade.

Research & Contribute To The Company Bible Digital Once a week.

The Weekly Assignments

Examples:
1. Mission statement, Short-term long-term goals
2. Performer bio. & personal story
3. Resume/one sheet
4. Headshots ( homemade ) challenge
5. 5. Reel - Auditions on tape
6. Voiceover demo: Traditional Voice Over
Audiobooks Demo
Singing demo
7. Social media presence
Create social media accounts and populate them with the entertainment industry, Link

 

them

8. Make a contribution to the entertainment industry it must be unique personal delightful and useful (Use your special skills)

9. Mailing list of friends family fans contacts in the industry

10. Set up Email service mail Chimp Or constant contact

11. Fan letter - Ways to communicate

12. Identify industry standards on the Internet. Information sites. Join the necessary evils. Actors access, IMDb, Casting networks, etc.

13. Internet Home. Tumbler, About.me & Domain name

Class Assignments

Each week students will have In class review of assignments & feedback. These projects will require a camera and/or a laptop.  This course takes place in public, like any show you will be on stage, the internet and graded by the work you produce there.

Using Technology and Software

Together we will come up with the best tools which you will master to get the task done.

You will need to bring TBA when needed:

    - A cellphone with a camera 

    - A laptop, tablet or both
Personal Technology/Software
All cellphones are banned from being ‘active’ in class. That means no ringers, alerts or vibrating functions. You are encouraged, however, to use the camera in your phone.
*notes to all students:
1 – Classroom activities will be taped or recorded by a student for the personal use of that student, you may share your own image or work anyway you want. Do not share or post anyone else’s image for any reason. Each student it responsible for their own social media management and following the rules of the website.

2 – The New Studio Broadway is committed to providing the fullest learning experience to all students.

Grading

10% Weekly Assignments 10% Class Participation 80% Project work

A- Exceptional work that consistently exceeds the standard expected of students of New Studio Broadway

B- Good work which meets the standard expected of students of New Studio Broadway

C- Work below the standard expected of New Studio Broadway

D- Work markedly below the standard of New Studio Broadway 

F-Failing Grade - any required course must be repeated

DOWNLOAD

 

 

 

 

 

 

Hello 2014 Fall Class 1 notes & homework

 

Email address:

ROZACTINGCOACH@GMAIL.COM 

 

Class 1. Roz Notes

 

 

NYU 2014  AIDA. Course 

 

What is your vision statement as an artist? 

 

The vision? What does it look like?  

 

to create a digital experience of Themselves as an artist. 

 

Learn to create relationships online. 

 

Find work as an actor online. 

 

Create a social media strategy. 

 

Share valuable actor resources. 

 

1. Mission statement, Short-term long-term goals

2. Performer bio. Vs.    personal story

3. Resume/one sheet

4. Headshots ( homemade ) challenge 

5. Reel - Auditions on tape 

6. Voiceover demo: Traditional Voice Over 

Audiobooks Demo

Singing demo

7. Social media presence

Create social media accounts and populate them with the entertainment industry,  Link them

8. Make a contribution to the entertainment industry it must be unique personal delightful and useful (Use your special skills)

9. Mailing list of friends family fans contacts in the industry

10. Set up Email service mail Chimp Or constant contact

11. Fan letter -  Ways to communicate

12. Identify industry standards on the Internet. Information sites. Join the necessary evils. Actors access, IMDb, Casting networks,  etc.

13. Internet Home. Tumbler, About.me  & Domain name

Exercises: 

On camera introductions.

Who are you/what is your current internet presence.   note: You will be graded by your growth. 

1 interesting fact.

What do you want  learn in AIDA.

 

Homework: introduction on Instagram.  

#aida2014group1 

#aida2014group2 

 Adjective or adjective phrase  descriptions.  

 

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Last of pilot, Homework, Make Ups & Ish

If you have not done at 2 scenes (same character)  from from this Shondra Rhimes pilot please email your links to this email address.  If you were absent FOR ANY REASON you still need to do the work so I can grade you.  USE THIS EMAIL ONLY For make up links to scene work.  YOU WILL BE GRADED .  pbm+redwall+ecn0zl@squarespace.com

HOMEWORK

Get the details from your classmates.  

As promised. Here's link to some material to chose from for possible general auditions.  Choose one that connects to your essence and age appropiate.  Or find one from anywhere that you would share in a general audition.