Have Awesome Headlines
Use this worksheet with your own brand in mind. What issues do they really care about? What topics evoke strong emotional responses from them?
Always think like your audience. Do not assume that your audience cares to hear about you or your product. Your audience wants to know what's in it for them. So talk in a similar way, stay on topics that they care about, and use the formulas below to help you write irresistible headlines every time.
1. The "Or Else" Headline
Formula: Highly desirable thing + time limit + consequence if thing not delivered
Example: "Hot Fresh Pizza Delivered Straight To Your Door In 30 Minutes Or It's Free!"
Write your own examples below:
2. The "Even If" Objection Obliterator
Formula: "Now" + highly desirable thing you can do + "even if" objection
Example: "Now You Can Write Awesome Headlines In 3 Minutes Even If You Failed English Class"
Write your own examples below:
3. The "How To" Headline
Formula: "How to" + [verb + noun] + benefit
Example: "How To Capitalize On The App Craze NOW With Acme App Maker" Write your own examples below:
4. The "Specificity" Headline
Formula: [Numeral + noun(s)] + verb + object
Example: "350,235 Fans Have Told Their Friends About The Fan Page Funnel" Write your own examples below:
5. The "List" Headline
Formula: "Do You" + verb + [numeral + noun] + subject of intense curiosity?
Example: "Do You Know About The 3 Foods You Should Never Feed Young Children?"
Write your own examples below:
6. The When, Why or How Headline
Formula: "Why", "When" or "How" + statement of great intrigue Example: "The Real Reason Why Shia Labeouf Quit Acting At 24." Write your own examples below:
7. The "Ultimate" Headline
Formula: "The Ultimate" + solution to their problem Example: "The Ultimate Energy Food!"
Write your own examples below:
8. The "Over The Top" Headline
Formula: "The" + [Adjective, Adjective + "Way"] + desirable but difficult thing Example: "The Amazing, Guilt-Free Way To Eat Anything And Still Stay Skinny" Write your own examples below:
9. The "SIMILE" Headline
Formula: Do "X" + "like" + Y
Example: "Play Guitar Like A World Class Rock Star" Write your own examples below:
10. The "Crystal Ball" Headline
Formula: "The future of X is here"
Example: "The Future Of Facebook Marketing is Here!" Write your own examples below:
11. The "Just Got" Headline
Formula: Noun + "just got" + adjective Example: "Sinking Putts Just Got Easier!" Write your own examples below:
12. The "Secret" Headline
Formula: "The Secret" + [verb] + desired thing they want. Example: "The Secret To Building A Profitable Business Online" Write your own examples below: