Friends with No Benefits

Had a very lovely shoot this past weekend. Our client was very focused and professional, he had a very clear vision of his product and it's value, he'd been working on it for 40 years and I was grateful that he asked me to help him facilitate his vision. 

I hired a very small efficient and respectful crew, we came up with a plan of action and we set it in motion. The only thing I was not in charge of was the on air talent, a friend of the client, whom he had known had taken many workshops with, was familiar with her temperament and her work ethic: they were good friends. 

We got through the shoot pretty smoothly, I was able to help him communicate his teachings to the camera and with his friend as his assistant and demonstrator, I thought he was really able to bring to life the passion for his work and this technique that has taken him a life time to develop. 

It was the first of a two-day shoot, we finished the day, no problem. We wrapped. He was gracious and thankful, as were we, and we set a call time for the following week.

The next day I'm on another shoot, I get an email from the client. It seems his friend, his on-camera assistant and demonstrator, that is in 75 percent of the shots, called and said she didn't feel comfortable and that she didn't want the footage to be used. EVER!

BAM!! DAMN!! KABLAM!!

Our client had no contract with his friend, no waiver, no agreement, nothing in writing, it was his friend, it never occurred to him that he would need it, until he did.

Now he's stuck and he's decided since this is his friend, he'll honor her wish. Does he have to?